About
Results-driven Ad Operations Trafficker with two years of expertise in digital marketing, specializing in end-to-end campaign trafficking, quality assurance, and programmatic advertising. Proven ability to optimize and manage campaigns within Beeswax DSP, ensuring precise implementation of creative assets and tracking pixels to achieve superior performance. Adept at cross-functional collaboration and meticulous QA, consistently delivering timely, error-free campaign launches that meet stringent client and technical standards.
Work
Mediamint Pvt Ltd
|Campaign Specialist
Hyderabad, Telangana, India
→
Summary
As a Campaign Specialist at Mediamint Pvt Ltd, Raunak executed and optimized programmatic campaigns on Beeswax DSP, driving accurate performance evaluation and ensuring high-quality, error-free delivery for diverse digital marketing initiatives.
Highlights
Executed and optimized display and video campaigns on Beeswax DSP, meticulously managing creative assets, tracking tags, budgets, and targeting parameters to significantly enhance campaign performance and achieve client objectives.
Implemented and managed complex third-party tracking pixels within Beeswax DSP, ensuring precise data collection and accurate performance evaluation for campaign attribution.
Generated comprehensive weekly, monthly, and quarterly performance reports using Beeswax DSP and third-party platforms, providing actionable insights to stakeholders for strategic decision-making.
Spearheaded end-to-end quality assurance for trafficking tickets, ensuring 100% compliance with campaign specifications and platform standards through rigorous pre-launch checks, eliminating errors.
Managed and assigned trafficking tasks efficiently within Salesforce and Beeswax, consistently completing deliverables ahead of client-set deadlines, which earned the 'Client's Favorite Award' for timely campaign delivery.
Collaborated effectively with cross-functional teams to support timely, error-free campaign launches, demonstrating exceptional dedication and a proactive attitude, recognized with the 'SPOT Award'.
Education
Institute of Technical Education And Research - Siksha O Anusandhan
→
B.Tech
Computer Science
Languages
English
Odia
Hindi
Skills
Project Management & CRM Tools
Salesforce, JIRA, Slack, Salesforce Ticket Management.
Data Analysis & Reporting
MS Excel, Google Sheets, Data Analysis, Performance Metrics (Impressions, Clicks, CTR, Conversions, CPM).
Ad Operations & Campaign Management
Campaign Trafficking, Campaign Setup, Campaign Management, Campaign Monitoring, Campaign Optimization, Quality Assurance (QA), Performance Reporting, Tag Management, Pixel Implementation, Ad Creative Validation, Compliance Management.
Digital Advertising Platforms
Beeswax DSP, Google Ads, Google Analytics.